How Basketball Legend Candace Parker Is Shaping the Game | The Deal

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with former WNBA player Candace Parker about how she’s making a name for herself off the court. Parker shares how she got into the business side of basketball by working closely with Adidas, her former sponsor, why she loves being an NBA broadcaster and what she’s looking for in her investments. Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV. 00:00 - 01:25 Introduction 01:25 - 05:19 University of Tennessee & Pat Summit 05:19 - 08:14 Popularity of women’s college basketball 08:14 - 09:30 The importance of asking questions 09:30 - 12:26 Why Candace played overseas 12:26 - 14:40 Reflecting on the recent rise of the WNBA 14:40 - 17:01 Name, Image and Likeness 17:01 - 19:02 Getting into business with Adidas 19:02 - 22:35 Becoming the President of Women’s Basketball at Adidas 22:35 - 25:11 Alex & Candace on having signature shoes 25:11 - 30:04 Candace’s mindset for her next chapter 30:04 - 33:19 Candace’s partnership with Marc Lasry 33:19 - 37:24 What’s next for the business of women’s sports 37:24 - 40:51 NBA broadcasting 40:51 - 45:12 What's next in the media world 45:13 - 47:32 Rapid fire -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.