Super Bowl NFTs Hope to Discourage Celebrity NFT Influence

Binance, one of the world’s most popular crypto exchanges, announced on Monday morning that it will give away proof of attendance protocol NFTs during the Super Bowl 56. How? If a celebrity is featured in a crypto ad during the game, users can go to CryptoCelebAlert.com to claim 1 of 2222 NFTs. The exchange said that it has partnered with J Balvin, Jimmy Butler, and Valentina Shevchenko on the promotion. As part of the campaign, the exchange is telling customers, “Don’t listen to celebrities about your financial freedom, learn crypto and trust yourself. Founder and CEO of Binance, Changpeng Zhao said that this campaign is all about “helping people be more confident in themselves as it’s better to be your own expert than listen to someone who may not actually understand or care about your financial goals. While this is a lovely sentiment, it’s interesting that Binance has chosen to partner with celebrities—to tell consumers not to listen to celebrities. The impetus for the campaign comes from a recent lawsuit against A-listers like Floyd Mayweather and Kim Kardashian, alleging that they duped the public in promoting a knockoff known as Ethereum Max. At press time, Binance coin was trading at just over $427, up almost 3% on decreasing volume and an increasing market cap.